Graduated from the same department in 2010 as Faculty of Communication’s highest ranked student and had a double major degree from International Relations and EU Department, Burcu Yaman has been a member of the faculty as research assistant in Public Relations and Advertising Department since 2010. She completed her MA in Izmir University of Economics Media and Communication Studies Graduate Program with her thesis on Reality TV Shows. She is currently a PhD student in Advertising at Ege University. Her research subjects are popular culture, advertising, television studies, sociology of media, new media and consumer and consumer culture.