Ebru Uzunoglu is Professor of Public Relations and Advertising Department at Izmir University of Economics (IUE). She worked as the head of the department for 8 years and as the Acting Dean of the Communication Faculty for 2,5 years. She worked as a visiting scholar at Medill School of Journalism, Media, Integrated Marketing Communications - Northwestern University between 2016-2017. She has published several academic papers in the leading journals including Public Relations Review, Industrial Marketing Management, Journal of Marketing Communications, International Journal of Information Management, and Corporate Social Responsibility and Environmental Management. She is the co-editor of Integrated Communication in Post-Modern Era with Prof. Dr. Philip J. Kitchen. She also has published many chapters in different international books. She teaches courses on Principles of Public Relations, Marketing Communications, Communication Campaign Design, Senior Project, and Brand Management. Her research interests include integrated marketing communications, brand communications, corporate communication, and social media implementations. Before her academic career, she worked at several national and international companies as a marketing communication specialist and product manager for 12 years. She is the member of the Izmir Public Relations Association and was the Board Member for three terms.