Prof. Ebru UZUNOĞLU
Faculty of Communication
Public Relations and Advertising
Dean, Faculty of Communication, İzmir University of Economics
Prof. Ebru UZUNOĞLU
Faculty of Communication
Public Relations and Advertising
Dean, Faculty of Communication, İzmir University of Economics
CONFERENCE PAPERS
Published in CPCI-S or CPCI-SSH indexed conference proceedings
International
- S.Misci and E.Uzunoglu.
(2008) Knowledge management in the field of advertising: How advertising and media agencies manage knowledge?.
9th European Conference On Knowledge Management
515-524, ISBN: 978-1-906638-10-8
Published in other conference proceedings
International
- S.Türkel , B.Yaman and E.Uzunoğlu.
(2015) Communicating Corporate Social Performance: A Research on Twitter.
20th International Conference On Corporate And Marketing Communications / Proceedings Of The 20th International Conference On Corporate And Marketing Communications
275-278, ISBN: 978-975-8789-55-9
- S.Misci Kip , E.Uzunoğlu and P.J.Kitchen.
(2014) Implementing Knowledge Management for Effective Communication Solutions: An Analysis of Communication Agencies in Turkey.
19th Corporate And Marketing Communications (CMC) Conference / Proceedings Of The 19th International Conference On Corporate And Marketing Communications
0-0, ISBN:
- E.Uzunoğlu , S.Misci Kip.
(2014) Dialogic Communication through Social Media: How Turkish Non-Profit Organizations (NPOs) Use Facebook to Build Relationships?.
19th Corporate And Marketing Communications (CMC) Conference / Proceedings Of The 19th International Conference On Corporate And Marketing Communications
0-0, ISBN:
- E.Uzunoğlu , S.Misci Kip and B.Yaman.
(2013) How Brand Messages Are Disseminated Through Blogger Endorsement: Descriptive Case Studies from Food Sector.
10th International Symposium Communication In The Millenium
272-284, ISBN: 978-975-404-927-5
- E.Uzunoğlu.
(2010) Can We Accept User Generated Ads in Social Media as a Communication Tool?.
International Conference On New Media And Interactivity / New Media And Interactivity
92-99, ISBN: 978-975-400-330-7
- E.Uzunoğlu , S.Misci.
(2009) The Effects of Co-Branding on Consumer Perception.
4th International Conference On Business, Management And Economics (ICBME) 2008
25-32, ISBN: 978-975-6339-18-3
- F.Onat , E.Uzunoğlu.
(2009) Çalışanların Ağızdan Ağıza Pazarlamadaki Yeri.
Ege Üniversitesi, İletişim Fakültesi / MARCOM 2009 Uluslararası Pazarlama İletişimi Sempozyumu
127-139, ISBN: 978-975-483-810-7
- F.Onat , E.Uzunoğlu.
(2008) Kurumsal İletişimde Örgütün Dışa Açılan Penceresi Konumundaki Yönetici Asistanlarının Duygusal Zeka Gerekliliğinin Değerlendirilmesi.
II. ULUSLARARASI DUYGUSAL ZEKA VE İLETİŞİM SEMPOZYUMU / MEDYAYI ANLAMAK: DUYGUSAL OKURYAZARLIKTAN MEDYA OKURYAZARLIĞINA
130-140, ISBN: 978-975-483-784-1
- E.Uzunoğlu , S.Misci.
(2008) Value Creation through the Integration of Product Design and Branding.
International Conference On Value Chain Sustainability
263-271, ISBN: 978-975-8789-25-2
- E.Uzunoğlu , A.Temel Eğinli.
(2007) The Effects of Innovation on Corporate Reputation: Samples of Successful Implementations.
Yaşar Üniversitesi / Perspectives On Organizational Behavior And Organizational Culture
249-272, ISBN: 978-975-6339-15-2
- E.Uzunoğlu , S.Misci.
(2007) Müşteri Sadakatinde Başarının Anahtarı: Duygusal Zeka Örnek Olay İncelemesi – Garanti Bankası.
Uluslararası Duygusal Zeka Sempozyumu 2007
336-347, ISBN: 978-975-483-735-3