BOOK CHAPTERS


National book chapters

  • E.Uzunoğlu.
    Haluk Sicimoğlu: Araştırma Departmanından Stratejik Planlamaya Giden Yolculuk.
    425-460
    M.Elden and M.Çelik.
    Reklam Ustaları 2.
    (2017), Detay Yayıncılık, ISBN: 9786052323243
  • S.Türkel and E.Uzunoğlu.
    Fostering Social Networks for Corporate Social Responsibility Communication: An Exploratory Study on Twitter.
    C.Buzoianu , H.Arslan and M.A.İçbay.
    Contextual Approaches in Communication.
    (2015), Bern: Peter Lang, ISBN: 978-3-631-66609-8
  • E.Uzunoğlu.
    İnternet Reklamcılığında Yeni Bir Yaklaşım: Kullanıcıların Ürettiği Reklamlar (KÜR).
    211-250
    S.Yeygel Çakır.
    Teknolojinin Pazarlama İletişimine Etkileri.
    (2010), Nobel Yayınları, ISBN: 978-605-393-323-4

International book chapters

  • W.Wang , E.Malthouse and E.Uzunoglu.
    The Effects of Engaging with Content Marketing on Business Outcomes for B2B Service Providers.
    57-70
    V.Cauberghe , L.Hudders and M.Eisend.
    Advances in Advertising Research IX - Power to Consumers.
    (2018), Springer, ISBN: 978-3-658-22680-0
  • E.Uzunoğlu.
    Using Social Media for Participatory City Branding: The Case of @cityofizmir, an Instagram Project.
    94-116
    A.Bayraktar , C.Uslay.
    Global Place Branding Campaigns across Cities, Regions, and Nations.
    (2016), IGI Global, ISBN: 9781522505761
  • E.Uzunoğlu , B.Öksüz and M.Genç.
    Changing Power Perceptions: Public Relations Practitioners and Social Media.
    B.Akdenizli.
    Digital Transformations in Turkey, Current Perspectives in Communication Studies.
    (2015), Lexington Books, ISBN: 978-0-7391-9118-7
  • S.Misci Kip , E.Uzunoğlu.
    Fostering interactivity through responsiveness: The case of Turkish environmental non-profit organizations' websites..
    175-195
    P.J.Kitchen , E.Uzunoğlu.
    Integrated Communications in the Postmodern Era.
    (2014), Palgrave Macmillan, ISBN: 9781137388537