ARTICLES


Published or accepted to be published in journals covered by SCI, SSCI or AHCI

International
  • N.Geysi , S.Türkel and E.Uzunoğlu.
    (2019) Unveiling corporate values in a crisis-prone world: a cross-cultural study.
    Corporate Communications: An International Journal , ISBN: 1356-3289
  • U.Golob , S.Turkel , L.Kronegger and E.Uzunoglu.
    (2018) Uncovering CSR meaning networks: A cross-national comparison of Turkey and Slovenia.
    Public Relations Review , Vol. 44, No. 4, 433-443,
  • W.Wang , E.C.Malthouse , B.Calder and E.Uzunoglu.
    (2017) B2B content marketing for professional services: In-person versus digital contacts.
    Industrial Marketing Management , Vol. in press (, ISBN: https://doi.org/10.1
  • E.Uzunoğlu , S.Türkel , B.Yaman Akyar.
    (2017) Engaging consumers through corporate social responsibility messages on social media: An experimental study.
    Public Relations Review , Vol. 43, No. 5, 989-997,
  • S.Türkel , E.Uzunoğlu , M.Demirbağ Kaplan and B.Akıncı Vural.
    (2015) A Strategic Approach to Corporate Social Responsibility Communication: Examining the Impact of Brand Familiarity on Consumer Responses.
    Corporate Social Responsibility And Environmental Management , Vol. 23, No. 4, 228-242, ISBN: 1535-3966
  • E.Uzunoğlu , S.Misci Kip.
    (2014) Building Relationships Through Websites: A Content Analysis of Turkish Environmental Nonprofit.
    Public Relations Review , Vol. 40, No. 1, 113-115, ISBN: 0363-8111
  • E.Uzunoğlu , S.Misci Kip.
    (2014) Brand Communication through Digital Influencers: Leveraging Blogger Engagement.
    International Journal Of Information Management , Vol. 34, No. 5, 592-602,

Published or accepted to be published in journals covered by other indexes

International
  • Z.Aksoy , E.Uzunoğlu , B.Yaman Akyar.
    (2017) Study Abroad Process from Intercultural Communication Perspective: An Exploratory Study on Erasmus Experience in Turkey.
    Global Media Journal Turkish Edition , Vol. 8, No. 15, 11-34, ISBN: 1309-7601
  • E.Uzunoğlu , B.Öksüz.
    (2014) New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Rakı’.
    Journal Of Marketing Communications , Vol. 20, 270-290, ISBN: DOI:10.1080/13527266
  • E.Uzunoğlu , F.Onat.
    (2012) Public relations in a time of turbulence: A study on Turkish PR firms.
    International Journal Of Human Sciences , Vol. 9, No. 1, 769-792, ISBN: 1303-5134
  • E.Uzunoğlu.
    (2011) Consumer As Advertiser: A Conceptual Perspective.
    Global Media Journal , Vol. 2, No. 3, 138-159, ISBN: 1309-7601

Published or accepted to be published in refereed journals

National
  • E.Uzunoğlu , B.Öksüz.
    (2010) Paydaş Yönetimi Bağlamında Kurumsal Sosyal Sorumluluğun Markalaşmaya Olan Etkisi”, Marmara Üniversitesi İletişim Fakültesi, Marmara İletişim Dergisi, Sayı:17, Temmuz 2010, ss. 162-182..
    Marmara İletişim Dergisi , No. 17, 162-182, ISBN: 1300-4050
  • E.Uzunoğlu.
    (2008) Bütünleşik Pazarlama İletişimi Açısından Tüketiciye Yönelik Satış Tutundurma Faaliyetlerinin Yeri ve Önemi.
    Yeni Düşünceler Dergisi , Vol. 2, No. 1, 167-184, ISBN: 1306-1003
  • E.Uzunoğlu , B.Öksüz.
    (2008) Kurumsal İtibar Riski Yönetimi: Halkla İlişkilerin Rolü.
    Selçuk İletişim , Vol. 5, No. 3, 111-123,
  • E.Uzunoğlu.
    (2007) Müşteri Odaklı Pazarlama Anlayışına Göre Değer Yaratma: Bir Model Olarak Değer İletim Sistemi.
    Eskişehir Osmangazi Üniversitesi, İktisadi Ve İdari Bilimler Fakültesi Dergisi , Vol. 2, No. 1, 11-29, ISBN: 1306-6730