METU Business Administration graduate. She worked in international advertising agencies, mainly McCann and Wunderman, in Istanbul for 10 years.
She carried out the communication activities of many national and international brands such as Coca-Cola, Microsoft, Nokia, IKEA, Yeni Rakı.
She had started her career in traditional advertising and continued with digital advertising.
After returning to Izmir in 2014, she founded GençYaratıcı Communication Services Agency, which is the simulation agency project of Izmir University of Economics, together with Haluk Mesci.
On one hand, she teaches Digital Communication and Social Media courses at undergraduate and graduate levels and also gives trainings. On the other hand, she is doing her doctorate on Urban Promotion and City Branding.
She also works as a consultant in charge of communication activities at Izmir University of Economics Graduate School and Sustainable Energy Laboratory.

In addition to her academic studies, she has been working as a Communication Consultant at İzmir Tourism Foundation since 2016. She has played an active role in many domestic and international marketing activities of İzmir, like "İzmir'e Doyamazsın, City of İzmir, Visit İzmir and still continues.