She was born in Ankara in 1988. She completed her education years in Istanbul. After graduating from Kenan Evren Anatolian High School (Istanbul Anatolian High School), she received her undergraduate education in Advertising at Bahçeşehir University. After working in the advertising industry for about ten years, she turned to academia and completed her master's degree in Brand Communication Management. Defending her thesis titled "Psychoanalytic Analysis of Global Brand Discourses within the Lacanian Approach: A Study on Apple, Nike, and Starbucks," she graduated with honors from her school.

Following that, she started her doctoral studies at Marmara University. With a thesis proposal titled "A Deleuzian Analysis on Nomadic Consumption within the Framework of Rhizomatic Brands" she obtained her doctoral qualification in 2022.