After having graduated from Akron University, where he studied business administration with a major in marketing at Ohio - United States Mr. Sicimoğlu, completed his master programme in marketing at Miami University – Florida. He started his career in marketing communications at Manajans/Thompson’s Research Departmant in 1988 and was also involved in account management at the same company. In 1991, Mr. Sicimoğlu joined ALICE BBDO Group as the director of strategic planning. He established Turkey’s first strategic planning company, FOCUS 4 in 1992. Between 1998 – 2000, Mr. Sicimoğlu was also the head of strategic planning of BBDO University in Barcelona, Spain. Sicimoğlu has been lecturing on creativity and consumer trends at İzmir University Of Economics.