Kenan Demirel holds B.A. degree in Public Relations and Advertising from Izmir University of Economics and M.A. degree in Media and Communication Science from Ilmenau University of Technology. At present he is at dissertation stage in Communication Research doctoral program at Ege University. Academic interest he recently has is highly focused on Youtube, digital self, narcissism and personal branding. His research stream is mainly grounded in a deep interest in explaining and predicting linkages among personal branding and generation Z.

At Izmir University of Economics, his primary focus is to bridge the gap between academic exploration and real time professional practices. Apart from professional experience at TRT (Turkish Radio and Television Corporation) and Young & Rubicam, he previously worked in various senior positions at T-Nations, Güngör Group Corporate Consultancy, IceLogistics GmbH, No:one PR and Advertising Consultancy, Yaşar Holding, American Cultural Association, OYDEM and British Town. He has been taking charge in social responsibility projects conducted by Turkish Green Crescent, Turkish Association of Advertising Agencies, Greenpeace and TEMA since 2011.

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