ARTICLES


Published or accepted to be published in journals covered by SCI, SSCI or AHCI

International
  • N.Gürkaynak , E.B.Uçel and M.Günerergin.
    (2011) Is laughter, as the best medicine, the remedy for crisis’ pain? Use of humor in marketing communications.
    African Journal Of Business Management, , Vol. 5, No. 15, 6240-6246,
  • M.D.Kaplan , D.Atik and N.Gürkaynak.
    (2011) Sanal Topluluklarda Marka Kaçınması Davranışı.
    İktisat, İşletme Ve Finans , Vol. 26, No. 300, 93-120,

Published or accepted to be published in journals covered by other indexes

International
  • Z.Ozdamar Ertekin , G.Bayraktaroğlu and N.Gürkaynak.
    (2014) Role of Shopping Motives, Age and Gender in Evaluating Retail Atmospheric Cues.
    Asian Journal Of Marketing ,