Published or accepted to be published in journals covered by SCI, SSCI or AHCI
- N.Gürkaynak , E.B.Uçel and M.Günerergin.
(2011) Is laughter, as the best medicine, the remedy for crisis’ pain? Use of humor in marketing communications.
African Journal Of Business Management, , Vol. 5, No. 15, 6240-6246,
- M.D.Kaplan , D.Atik and N.Gürkaynak.
(2011) Sanal Topluluklarda Marka Kaçınması Davranışı.
İktisat, İşletme Ve Finans , Vol. 26, No. 300, 93-120,
Published or accepted to be published in journals covered by other indexes
- Z.Ozdamar Ertekin , G.Bayraktaroğlu and N.Gürkaynak.
(2014) Role of Shopping Motives, Age and Gender in Evaluating Retail Atmospheric Cues.
Asian Journal Of Marketing , Vol. 8, No. 1, 24-43,