Sercin Sun Ipekesen is research assistant of Public Relations and Advertising at IUE, where she has been since 2010. She holds a postgraduate degree in Dokuz Eylul University. She wrote a disertation about political communication activities. She is currently taking courses in Anadolu University, Communication Design and Management Ph.D. program. Her research interests are in guerilla marketing, political communication and advertising. In addition Mrs. Ipekesen also has an experience in the field in communication both national and international area.