Following her studies in American Collegiate Institute, Serra Evci has graduated as the top second student in the Economics department in 2013, the top second student in the Faculty of Economics and Administrative Sciences and the top student in the Business Administration department in 2014 from Istanbul Bilgi University as a double major student. Following her graduation, Evci has gained industrial experience in auditing, logistics and sales. She has started her postgraduate studies in 2018 at Izmir University of Economics (IUE) Marketing Communication and Public Relations M.A. program with thesis and has become a member of the faculty as a Research Assistant in IUE Faculty of Communication, Public Relations and Advertising Department in February 2020. She has started her PhD studies in the Communication Program at Istanbul Bilgi University in October 2021.