Tuğba Örten Tuğrul received her Bachelor Degree as a valedictorian in Business Administration from Yeditepe University where she had received a full undergarduate scholarship. She enrolled in the Business Adminstration PhD programme at Izmir University of Economics and started to work as a research assistant in the Department of Business Administration. Between 2008 and 2012, she worked as a lecturer in the field of Marketing. In addition, she was a visiting scholar for six months at University of Texas Pan-American, in Business College in 2008 to conduct her dissertation studies. She received her PhD degree from Izmir University of Economics in 2011 and was assigned as a Asst. Prof. Dr. in the Department of Business Administration in 2012.