BOOK CHAPTERS


International book chapters

  • T.Örten Tuğrul.
    The Effects of Consumer Social Media Marketing Experiences on Brand Affect and Brand Equity).
    73-87
    N.Hajli.
    Handbook of Research on Integrating Social Media into Strategic Marketing.
    (2015), IGI (indexed by Scopus),
  • G.Aysu and T.Örten Tuğrul.
    How Brands Communicate Sustainability Messages in Emerging Markets: A Content Analysis Based on Corporate Websites and Social Media.
    47-62
    U.Akküçük.
    Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing.
    (2014), IGI (indexed by Scopus, WoS), Vol. social med,