International book chapters
- T.Örten Tuğrul.
The Effects of Consumer Social Media Marketing Experiences on Brand Affect and Brand Equity).
Handbook of Research on Integrating Social Media into Strategic Marketing.
(2015), IGI (indexed by Scopus),
- G.Aysu and T.Örten Tuğrul.
How Brands Communicate Sustainability Messages in Emerging Markets: A Content Analysis Based on Corporate Websites and Social Media.
Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing.
(2014), IGI (indexed by Scopus, WoS), Vol. social med,