He is a Sr. Advisor at WPP and former CCO/Chairman of Wunderman Thompson Turkey. With his teams, he won more than 500 creativity and effectiveness awards including Gold Pencil from The One Show, 2 Wooden D&AD Pencils, Gold Epicas, a Silver CannesLion, Clios, Golds from NY Fests and Golden Drum and silvers from London International Awards, Clio's, Gold, Silver and Bronze Effies, EuroBest Awards, 9 national Grand Prix's, lots of national awards and short listed work in D&AD, LIAA, One Show, CannesLions and Clios.

He has judged at EuroBest Juries (2 times), NYFests, National Award Shows (2 times as The Chairman) and also at JWT and Grey Worldwide Creative Councils.

He gave lectures at Galatasaray and Bahçeşehir University on creativity and advenced copywriting.