Zeynep Arda is an Associate Professor in the Visual Communication Design Department of Izmir University of Economics. She received her Ph.D. degree and the title Doctor Europaeus cum laude in Communication Sciences at Universidad Jaume I, Castellón, Spain, with her dissertation “Image Becomes Identity 2.0”, on online social networks, how they are shaping who we are and how we communicate with one another. She also holds an M.F.A. degree in Graphic Design from Bilkent University, Ankara, Turkey (full scholarship), an M.A. degree in Interaction Design from Domus Academy, Milan, Italy (%90 scholarship) and a B.S. in Urban and Regional Planning from Middle East Technical University, Ankara, Turkey. Her multi-cultural and multi-disciplinary background forms the basis of her research agenda. Since 2017, she’s been working on her research “The Artistic Migrant Persona” in Turkey and abroad, funded by the European Union Horizon 2020, as part of the Trans-making project. Besides her academic work, she has worked professionally as a designer and as a communication and design consultant with various international teams, companies and brands. Her designs have been awarded the first prize in 25 Years of Erasmus Poster Design (Spain) and Telecom Italia Web Design (Italy) competitions.