SHORT CV

Zeynep Ozdamar Ertekin is a graduate of Izmir American Collegiate Institute (‘90). She received her BA degree in Management from Bogazici University (’94). She has an MBA (2010) and a PhD degree in Marketing (2016) from Izmir University of Economics. She has 17 years of professional experience, 7 years of which was in England. She worked at different positions in fashion apparel and textile industry. Between 2011 and 2016, she worked as a part time lecturer at IUE. She joined Izmir University of Economics as assistant professor of marketing in October 2017. Currently, she is an Associate Professor at IUE. Her research interests concentrate on sustainability, fashion, consumer behaviour and consumption theories, and macromarketing. She has articles in Journal of Consumer Behaviour, Journal of Social Marketing, Journal of Macromarketing, Journal of Marketing Management, International Journal of Consumer Studies, Qualitative Market Research, Journal of Global Fashion Marketing, International Journal of Contemporary Economics and Administrative Sciences, Pazarlama ve Pazarlama Araştırmaları Dergisi, METU Studies in Development, and Markets, Globalization and Development Review, among others.