Zeynep Ozdamar Ertekin is a graduate of Izmir American Collegiate Institute (‘90). She received her BA degree in Management from Bogazici University (’94). She has an MBA (2010) and a PhD degree in Marketing (2016) from Izmir University of Economics. She has 17 years of professional experience, 7 years of which was in England. She worked at different positions in fashion apparel and textile industry. Between 2011 and 2016, she worked as a part time lecturer at IUE. She joined Izmir University of Economics as assistant professor of marketing in October 2017. Her research interests concentrate on sustainability, fashion, consumption theories, retailing, and consumption habits of children. She has papers in Journal of Macromarketing, Journal of Marketing Management, International Journal of Consumer Studies, Journal of Global Fashion Marketing, METU Studies in Development and Markets, Globalization and Development Review.