SHORT CV

I have been helping clients turn the business strategies into compelling brand and communication strategies since 2003. In 2015, I founded my own strategy agency in İstanbul which is specialized on “purpose” marketing.
Curious, my strategy agency, focuses on helping companies and brands find their purpose and live it by heart. I have been working with the leading corporations in Turkey, 14 of the Top100Brands*, for adapting their brand and communication strategies to the ever- changing business, customer and marketing conditions.
I have a broad expertise in purpose definition, positioning, brand building, communication strategy, consumer research, insight generation, strategic brief writing, creative campaign development, communications planning, trend analysis, workshop development and moderation.
I have a great passion in building brands, I love to ask questions and I love to take a different perspective on common problems. That’s the main reason why I chose the name “Curious” for my brand strategy consultancy agency.